Promotional Management (for Non-Business Majors)

You should minor in promotional management if:

  • You want to learn about how consumer behaviors drive marketing and business decisions.
  • You understand people and enjoy giving recommendations for great products. 
  • You are interested in using data and connecting it to real-world events.

Learn the fundamentals of marketing communications and business data science with a minor in promotional management.

This minor teaches you how to understand data and use it to make marketing decisions. These are valuable business skills that will give you a competitive advantage in your future career.

Customize your minor in promotional management with courses on consumer behavior or marketing communication campaigns. Promotional management is a valuable skill in any industry and for any major at Â鶹¹û¶³´«Ã½ Lafayette. 

Related Programs

Promotional Management at Â鶹¹û¶³´«Ã½ Lafayette

What's Promotional Management (for Non-Business Majors) Like?

  • Lab work
    Rated 1 out of 3
  • Research
    Rated 2 out of 3
  • Internships
    Rated 1 out of 3
  • Presentations
    Rated 2 out of 3
  • Writing
    Rated 2 out of 3
  • Group work & collaboration
    Rated 2 out of 3
Top 1%

We are among the top 1% of business schools worldwide accredited in both business and accounting by AACSB.

Life in the Promotional Management Minor

A University of Â鶹¹û¶³´«Ã½ at Lafayette business student presenting to a room of business professionals.

Marketing Â鶹¹û¶³´«Ã½

Work with local businesses and non-profits in your classes to create and present business plans, branding, marketing plans, and data analysis. 

Study Abroad

Earn credit toward your degree while studying in another country. Study abroad with our programs in Costa Rica, England, France, Italy, and Morocco.

Business Secrets LLC

The Business Secrets Living-Learning Community (LLC) connects you with other first-year students who share your interest in business. LLC members live in the same residence hall on campus, take classes together, and participate in events and programs focused on starting and managing a business. 

Organizations & Service

Make your mark on the University and develop essential skills for your career. Get leadership training and refine specialized skills while giving back to the community and campus.