Marketing

Majors & Minors
Marketing

Marketing

“I chose marketing because I heard a business leader speak about how the company’s marketing assistant had completely changed their business and helped it grow from the ground up. That was really intriguing to me and I wanted to find out more.”

Marketing major Michelle Foreman chose �鶹��ý Lafayette for the family culture

You should major in marketing if:

You love exploring new trends and market developments.
You’re interested in starting your own business or want to work with an established company to reach more customers.
You enjoy communicating with individuals and groups, and getting to know them and their interests.

Learn how to create and implement marketing strategies while building experience in marketing research, sales management, promotion, direct marketing, retailing, and logistics. In your marketing classes and internships, you'll solve practical business case problems and prepare marketing plans and projects for local businesses.

Related Programs

Marketing at �鶹��ý Lafayette

What's Marketing Like?

Lab work & research
Internships
Presentations
Writing
Math
Group work & collaboration

Top 1%

We are among the top 1% of business schools worldwide accredited in both business and accounting by AACSB.

Life as a Marketing Major

A University of �鶹��ý at Lafayette business student presenting to a room of business professionals.

Marketing �鶹��ý

Work with local businesses and non-profits in your classes to create and present business plans, branding, marketing plans, and data analysis.

Internships

Earn credits toward your marketing degree through the Moody College of Business Internship Program. Connect with companies and firms to get on-the-job experience in your field before you graduate.

Practice Your Pitch

Work on your sales and marketing techniques with professors and professionals in our Northwestern Mutual Sales and Research Lab. Our student sales team is among the nation’s best, finishing in top spots at regional and national competitions.

Business Secrets LLC

The Business Secrets Living-Learning Community (LLC) connects you with other first-year students who share your interest in business. LLC members live in the same residence hall on campus, take classes together, and participate in events and programs focused on starting and managing a business.

Available Concentrations for Marketing Majors

A student at the University of �鶹��ý at Lafayette presenting on financial trends.

Business Analytics

Learn how to collect and analyze data to power strategic business decisions with the business analytics concentration. Courses cover designing database systems, statistical analysis, data mining, and reporting insights.

A graduating student speaks at an international student graduation for the University of �鶹��ý at Lafayette

International Business

Combine on-campus international business courses with study abroad opportunities for an international business concentration. Learn how companies operate around the world and prepare for a career at multinational organizations.

A student and professor having a discussion in class at the University of �鶹��ý at Lafayette.

Legal Studies

In the legal studies concentration, take classes in business law and specialized legal topics, such as dispute resolution, contracts, employment law, and consumer protection.

A University of �鶹��ý at Lafayette business student preparing for a pitch competition.

Professional Sales

Professional sales students excel at national sales competitions, thanks to their experiences at �鶹��ý Lafayette. Learn negotiation and selling tactics as well as B2B marketing. Faculty and industry professionals give feedback in our Northwestern Mutual Sales and Research Lab.

The B.I. Moody III College of Business Administration hosts a week of guest speakers and professional development events for students each fall and spring semester.

City of entrepreneurs

In Lafayette, you’ll find both a booming startup scene and international companies like TABASCO® and Stuller.

Each year, the programs in the Moody College of Business are competitively ranked at a national level.

Marketing Courses According to Students

Freshman Year Sophomore Year Junior Year Senior Year

ECON 201: Principles of Macroeconomics

ECON 201 really helped set a huge foundation for my understanding of how the market works. And now when I’m reading econ articles, I understand what they’re saying.”

Dave Martin, Marketing Major

Careers in Marketing

Katelyn Clay

“I was able to transition into a full-time role because of how hard I worked when I was an intern. I was excited to be chosen among all of the applicants for my internship and I’m thankful to the University for providing internship opportunities at companies like TABASCO® who are both global and local.”

Marketing, '19

International Brand Manager at TABASCO®

Meet Katelyn Clay

Jobs in Marketing

Manager of Online Learning & Professional Development
Social Media Manager
Marketing Research Analyst
Retail Manager
Marketing Executive
Sales Representative

Program Requirements

Admissions Requirements

To major in marketing, you must meet the University's admissions requirements.
See the full admission requirements.

Graduation Requirements

All marketing majors must complete 120 credit hours and pass all selected courses with a C or higher to graduate.

See all course requirements in the University’s catalog:

To earn a minor in marketing, you must take at least 18 credit hours of marketing courses. At least 6 hours need to be at the 300/400 level.

Students in any major can earn a business minor. Business majors can apply with the Moody Business Office of Student Services by email. Non-business majors will need to contact the Dean’s Office of their college.

See requirements above for a marketing minor or check out another business minor:

Resources

Apply now

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Marketing

Marketing major Michelle Foreman chose �鶹��ý Lafayette for the family culture

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