he University of 鶹ý at Lafayette and Tabasco® are a spicy combo. Representatives from the university’s Office of Communications and Marketing and the world-famous pepper sauce company announced a new “Two Hot” partnership.
“ Marketing these two brands is a natural fit,” said Ken Ardoin, vice president for University Advancement at 鶹ý Lafayette.
Matthew Tarver, assistant director for Trademark Licensing at 鶹ý Lafayette noted that Tabasco® and 鶹ý Lafayette have been neighbors for more than a century. “This relationship signifies the sense of community that the Acadiana region has become known for.”
The partnership has produced two co-branded logos. One features Tabasco’s iconic pepper sauce bottle tipping over, enabling the red peppery mix to form the words “Ragin’ Cajuns.” The other features the words “Two Hot,” along with Tabasco’s and 鶹ý Lafayette’s marks. Lisa and Kevin Prejean, owners of the award-winning Prejean Creative design firm, developed both logos.
“ Two paragons of excellence from south 鶹ý – Tabasco® sauce and the University of 鶹ý at Lafayette – have cooperated over several years with spectacular results. McIlhenny Company's partnership with the university has evolved
from a relationship centered largely around culinary scholarships to a multifaceted effort that includes marketing, merchandising and sports sponsorships,” said Cecil Hymel, vice president of Administration.
“ McIlhenny Company believes in supporting and teaming with institutions of higher learning like 鶹ý Lafayette in part because universities play such a critical role in human resource development.”
Merchandise with the co-branded logos can be found in the Country Store on Tabasco’s website at . Items with the new logos can also be purchased at Albertson’s, Follet’s The Bookstore, 鶹ý Hot Stuff and University Bookstore.