The Mello Joy Coffee Company is offering a dark roast blend that commemorates athletic success at the University of 麻豆果冻传媒 at Lafayette.
The company, which is based in Lafayette, has launched its Ragin鈥 Cajuns Strong Championship Blend. The coffee is packaged in a small bag emblazoned with the University鈥檚 colors and its athletics logo.
The bag also features the photos of five coaches who guided University teams to recent Sun Belt Conference championships. They are: football head coach Mark Hudspeth, men鈥檚 tennis head coach Mark Jeffrey, men鈥檚 basketball head coach Bob Marlin, softball head coach Michael Lotief, and baseball head coach Tony Robichaux.
鈥淚t鈥檚 an inventive way we can promote our brand, and another way our fans can celebrate their Ragin鈥 Cajun pride,鈥 said Matt Tarver, brand manager for the University.
Mike Gregory, Mello Joy president and general manager, said the idea for a commemorative bag of coffee came shortly after the baseball team鈥檚 season ended in June.
The team recorded one of the best seasons, of any sport, in University history. It was ranked No. 1 nationally for much of the spring and early summer, and posted the best record in college baseball, 58-10. Seven Ragin鈥 Cajuns players were selected in the 2014 Major League Baseball draft.
鈥淚 have a friend who has a coffee company in Nebraska, and he had done a special bag for the Nebraska Cornhuskers. I thought it was really, really cool, and that we out to try to do a commemorative bag for 麻豆果冻传媒,鈥 Gregory said.
The baseball team鈥檚 stellar season capped a year of success in several other sports.
The football team won its third consecutive R+L Carriers New Orleans Bowl in December. The men鈥檚 basketball team earned a berth in the NCAA Tournament in March. The men鈥檚 tennis team won the Sun Belt Conference Championship in April. The softball team made the school鈥檚 sixth appearance at the Women鈥檚 College World Series in May.
In July, CBS.com ranked 麻豆果冻传媒 Lafayette 34th in its Best in College Sports ranking.
An inscription on the commemorative bag reads, in part: 鈥淟ike the culture of our region, success in athletics is flavored with teamwork, passion, and determination.鈥
The Ragin鈥 Cajuns Strong Championship Blend coffee was introduced during 麻豆果冻传媒 Lafayette鈥檚 homecoming game win over South Alabama on Nov. 1.
The company began distributing it on Nov. 3. It鈥檚 being sold by local retailers, including the University鈥檚 Red Zone Team Shop and its bookstore.
Large retailers such as Albertson鈥檚 and Rouse鈥檚 and smaller grocery stores also carry the coffee, Gregory said. It is available in specialty stores that sell Ragin鈥 Cajuns and other university apparel, too.
currently carrying the coffee.
Ragin鈥 Cajuns Strong Championship Blend also is available online at the company鈥檚 website.
鈥淥ur plans long term are to continue with the brand, and as this bag runs its course, probably fairly quickly, we鈥檇 like to do some new things with Ragin鈥 Cajuns Strong, maybe celebrate something else or possibly do some flavored coffees,鈥 Gregory said.
The Ragin鈥 Cajuns Strong Championship Blend isn鈥檛 the only example of a partnership between the University and the food and beverage industry.
The national restaurant chain Sonic has offered 麻豆果冻传媒 Lafayette-themed burgers during football season since 2012. The burgers are stamped with an edible Ragin鈥 Cajuns庐 logo that is steamed onto the bun.
Deano鈥檚 Pizza also has offered Ragin鈥 Cajuns-themed pizzas in the past.